Sunset Ford Dealer home of a great lineup of new and used Ford cars in St. Louis is pleased to announce that Ford Motor Company is collaborating with SHFT.com to launch a documentary series with innovative leaders who are working hard to influence businesses around the globe to adopt sustainable policies.

The documentary series, directed by Gilly Barnes Adrian Grenier, and Peter Glatzer is scheduled to begin its debut in the spring of 2012.

Ford and the award winning multi-media platform collaborated in order to inspire business to make better environmental decisions using leading industry influences such as; sustainable fashion and transport industries to advanced up cycling and smart plastics.

“Our goal is to provide the vehicles and resources to help people live more sustainable lives,” said John Viera, director of Sustainability, Environment and Safety Engineering, Ford Motor Company. “We are working with organizations such as SHFT because they share a similar philosophy – looking at the small and large actions that can make a real difference in a creative and authentic way, which is part of Ford’s commitment to allow people to choose which fuel-efficient and green solution works best for them.”

As part of Ford’s mission to improve fuel economy and develop new alternative fuel vehicles, Ford has teamed up with SHFT.com to give consumers the power to make more eco-conscious buying decisions.

“SHFT.com celebrates businesses where great design, sustainability and innovation meet, which is why we are so excited to be forging this relationship with Ford,” said Grenier.

“Shared core values are at the heart of our collaboration,” adds Glatzer. “Our common goal is to present the best sustainable options to the conscious consumer in an inspiring and entertaining way and to embrace the individualistic choices people need to make.”

A variety of different programs will be started as a result of Ford and SHFT.com’s collaboration, such as; development of creative content such as short documentaries and live event programs and film festivals.  Ford discovered from a recent survey that over half of all Americans are confused when it comes to the selection of green cars such as hybrids, plug-in hybrid, or electric vehicles.

According to Ford News; “Ford technologies such as EcoBoost, flex-fuel powertrains and hybrid batteries give consumers access to a variety of vehicles that promise function and style while making driving a greener and more affordable experience.”

Ford has also been committed to its goal of electrification with several sustainable new products which will be available soon including; Focus Electric, Fusion Hybrid, Fusion Energi plug-in hybrid, C-MAX Hybrid, C-MAX Energi plug-in hybrid and Transit Connect Electric.  Nine new fuel efficient vehicles will be launched this year including the Focus SFE, Fiesta SFE, and Lincoln MKZ Hybrid all that get 40 mpg or better.

“Ford is excited to be collaborating with innovators at SHFT to develop real solutions to help consumers live a more sustainable lifestyle,” said Viera.